TWICE is transforming commerce by leading the charge in circular sales. With the launch of their new TWICE Market, a local resale marketplace, discovering and listing items in your community becomes easy-breezy with AI assistance. This new platform is perfect for turning your clutter into sales, a side hustle, or even a full-on business. Together with TWICE’s fresh brand identity and the launch of TWICE Market, a website redesign was a must to showcase the super stylish look, new name, and new product.

The task

Our task was to design a website for the launch of TWICE Market, and in connection, redesign and elevate TWICE’s existing B2B-focused online assets to align with their new brand identity. Additionally, part of our work was to ensure the new website connected seamlessly, not only visually but also navigationally and storytelling-wise, with the existing B2B offering.