By the end of 2018, Tommy Hilfiger was ready to unveil Tommy Sport, a leisure-inspired activewear division. To market Tommy Sport in the digital environment Adventure Club was asked to create a concept landing page with a unique perspective on sports and a smooth user experience.

Tommy's bold take on activewear

The main objective was to generate an attractive and trustworthy image for Tommy Sport as a range of products. The primary goal of the digital experience was to position Tommy Hilfiger as an alluring and reliable player in the athleisure market, which is currently dominated by major sports brands like Lululemon, Adidas, and Nike. Tommy Sport aims to motivate individuals to express their unique personalities while embracing a physically active lifestyle, infused with the authentic Tommy Hilfiger style.

A bold & dynamic landing page

We designed a new landing page experience to support Tommys' unique perspective on sports. We wanted to reach the users with a desirable experience that also narrate the technical grounds on which the Tommy Sport products have been developed. We paired the bold blocking colour of the collection with a dynamic typeface and animated features, creating a playful and colourful intro to the world of Tommy Sport.

Enhancing User Experience for Tommy Sport's products

Tommy Sports user experience should be exceptionally simple. In short journeys users should be able to access all collections, get familiar with the technical nature of the products in a playful way and gain more credibility of the products by viewing videos of the features in action. We collaborated with the production studio Plusone to create incredible 3D videos of the technical features.

Tommy Sport's innovative solution boosts sales and engagement

The new landing page, when used in conjunction with the Instagram campaign, produced fantastic results by increasing the click-through rate to e-commerce and improving the conversion rate. Since its launch in 2018, Tommy Sport has become one of the top-selling product lines on Tommy.com, largely due to the innovative solution we designed, which helped to promote consumer love for this exciting and playful new collection.