The Hilfiger FW19 Collection, was centred around the emblematic crest that not only serves as a symbol of the Hilfiger family but also reflects the brand's ethos and the essence of the collection itself, encapsulating its rich heritage, unwavering commitment to quality, and timeless elegance that transcends trends and seasons.

Highlighting Hilfiger's top-tier products

Our goal was to present the collection with minimal clutter and only draw attention to the subtle details as users scrolled through it. The design and layout of the page prioritized simplicity and a seamless transition into the Tommy.com e-commerce environment.

Luxurious online shopping experience

The carefully chosen color palette, intricate patterns, and subtle animations collectively create an ambiance similar to that of a luxurious physical clothing store. Our aim was to make online shopping an enjoyable and satisfying experience for every user.

Designing an optimal UX for online shopping

The main objective behind our design was to create a landing page that showcases the collection in a way that meets the consumers' expectations and provides them with sufficient information to facilitate their online shopping journey.We strived to achieve this goal by crafting a sleek and sophisticated user experience that incorporates an engaging look module to showcase the diverse items and looks.