Lynk & Co The new normal

Lynk & Co is on a mission to change mobility forever. We were amongst the lucky ones to pitch and win, together with our partner Reaktor, to go on a mission in Sweden to stand next to the birth of a new car brand. Volvo just got a sister. They stand for a generation that craves hassle-free options that are flexible, straightforward, and sustainable. At Lynk & Co, being bold is in their DNA. We started to map out that boldness with openness and convenience as our design drivers and set the foundation for the entire Lynk & Co platform.

The Challenge

In early 2018, Lynk & Co wrote out a pitch seeking a digital partner to support them on the road toward their launch. Together with Reaktor, we survived two pitching rounds and flew into Gothenburg to be part of the digital team for ten weeks. In those ten weeks, we would define the future roadmap, design direction, and tech recommendation for the car app, the dot com, and the e-comm experience.

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Outcome

We divided our time into five sprints with our stakeholder's values at the core. Speed was generated by dividing our team over multiple silos of the organization and presenting our findings to stakeholders weekly through vlogs and an ever-evolving PlayBook. This PlayBook was the road toward design. We wanted to build a museum to display everything Lynk & Co.

The PlayBook is a stakeholder management tool that we used too outline every possible aspect of the design language. Chapters including the intention, design drivers, layouts, the use of the grid system, typography, interactions, motion, colors and call to actions.Via the weekly PlayBook updates, stakeholders could give feedback on the spot and find their way in our thinking with placeholder inspiration until the final content was designed. The PlayBook was our mutual way of building a museum to display everything Lynk&Co in the best possible way.