Hilfiger Collection SP20
Merging physical with digital to launch a new Hilfiger Collection Adventure Club was given the assignment to create an exciting new experience for the launch of the SP20 Hilfiger Collection to highlight the collection. The new line consisted of four different seasons, each with its own theme. Each season was dropped monthly from early spring to early summer. Inspired by fashion magazines we strived to create an experience that brought back the feeling of printed media yet merged into the digital world. Thus the collection featured horizontal scrolling, spread based layouts and layer based interactions.
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