Arela is a high-quality clothing brand focused on contemporary knitwear made of cashmere & merino wool. The label continuously builds upon a wardrobe of ease and joy, designing only pieces that can be worn again and again. Curated collections with functionality, effortless elegance, and perfected colorways very much correlate to Arela’s idea of simplicity and minimalism. This idea and philosophy was also the guiding star of the digital brand storefront.

Brand-driven Shopify e-commerce

We designed a brand-driven e-commerce experience to bring Arelas idea of functionality, simplicity and minimalism to life.